Creature Discomforts Brings Awareness About People with Disabilities
Friday, July 11th, 2008Creature Discomforts is a UK-based site which has developed its’ second wave of ad campaigns. The sponsor, Leonard Cheshire Disabiity, has taken real audio interviews of folks sharing about their disability and then matched the voice with a “claymation” type critter who tells the story. Their site states that they support over 21,000 disabled people in the UK and works in 52 countries.
“We campaign for change and provide innovative services that give disabled people the opportunity to live life their way.”
The videos are an entertaining and effective way to spread the message of how society impacts folks with disabilities through real stories with real voices of the actual storyteller. The goal is to create more awareness and educate folks on the feelings, dreams and struggles of those with a disability.
The Creature Discomfort site also has a blog and a forum as well as links to see behind the scenes on how they made the videos, etc.
All the best to you!
Lon
